Providing the goodness of a full serve of fruit and vegetables and packaged as a convenient and absolutely delicious snack-bar, Freggie Nutri-bars appeal is far reaching.

Capturing the phytonutrient goodness of ripe fruits and vegetables and infusing it into a healthy whole grain bar, the Well Naturally Freggie Nutri-bar have incredible fresh fruit aroma and taste – a good-for-you bar that is positively addictive! (and a healthy addiction at that!).

In a world first, Vitality Brands uses a revolutionary process whereby the phytonutrient goodness of ripe fruits and vegetables are captured and naturally processed into a standardized concentrate, before being infused into a healthy whole grain bar.

Freggie Nutri-bars are free from artificial preservatives, colours and flavours, are low GI, low fat and have no added sugar, whilst providing the equivalent nutrients of one full (100g) serve of fruit and vegetables – of the daily five recommended for good health.

With less than 32% of Australians eating their daily recommended intake of vegetables, Freggie presents the healthy alternative when taste and convenience are paramount’ explains James Wright, MD of Vitality Brands, makers of Well, Naturally good-for- you snack bars.

“Government, health professionals, and consumers all agree that the benefits of fruit and vegetables rank No. 1 when it comes to optimum health. The problem is that vegetables don’t always taste good and are not easily eaten on the run – a real issue when attempting to appeal to finicky children’s palates or for time poor adults.’ Australian made and owned, the Freggie Nutri-bars are powered by a potent liquid concentrate that captures the powerful nutrients within pumpkins, blueberries, carrots, tomatoes and elderberries, all known for their high levels of antioxidants. With additional fruits chosen for their superior taste, the Freggie Nutri- bar smashes the notion that tasty can’t be good-for-you.

Media Release - 5 October 2005